Today almost every business is developing their business websites and promoting their products and services but simply build a website is not enough to develop your business. You need to promote your website also. It is just like a store or shop. If you recently started your business in a market; you have to do some promotional activities to attract the customer because there are already many competitors. A website is also like that because there are thousands of other websites already exist in the market. At this time, Search Engine Optimization (SEO) works for you to promote your website. It is a process of improving the visibility of a website in the organic results of a search engine. Once your website ranks high in the first page results, definitely there will be high chances to get more visitors clicks.
SEO is divided into two parts; On-page SEO and Off-page SEO. On-page SEO refers to all techniques that can be implemented on your website to improve your ranking Search Engine Results Pages (SERP) whereas Off-page SEO refers to everything that can be done outside of your website to improve its visibility on the web.
Here are the 4 most important On-page SEO elements:
1. Domain Name:
Your domain name is the most important SEO element. Search engines notice it first so your website domain name must be relevant to your business nature. If you are dealing with vehicle trading and your domain name is something related to Jewelry then it will be difficult for a search engine to find your website. Your domain name should be easy to read & to memorize and related to your business. Your domain name also plays an important role.
The content is the most important element of any website because Content is the King. This is an excellent element for improving SEO strategy. A website’s content should be in your own words with high quality and should be easy to read for customers. The length of your content is also matters. Your content should also provide values by:
- Educating site visitors on a subject
- Providing answers to a question they may be asking
- Providing solutions to a problem they may be experiencing
- Giving them further information about a service, product, or event
Keywords are simply the words and phrases that customers use to search for a service or product online in search engines. It is another most basic and essential SEO element. If your keyword research and your website contents are good then nobody can stop you to rank high. By working these keywords into your SEO strategies and website content, you make it easier for the search engines to find your site. When choosing keywords for your SEO strategies, they should be chosen based on:
It’s important to choose keywords that your potential customers will actually be searching for. This way you’ll be able to attain a top-ranking position faster and more easily.
4. Meta Title and Meta Description:
Meta Title tags are displayed on search engine result pages (SERPs) when you search something in search engines. It is also an important element in SEO. It can be a maximum of 55 characters and that should include your three main keywords. Meta Title tags and descriptions tell search engines and users what your site is about. It helps search engines understand the content on a page. Well written and compelling Meta tags can attract more users to click on your website from the search engine results.