Today we are seeing the world market increasing very fast and the competition is also getting very tough. Every business is trying to capture its market and trying to step into new areas. In this entire thing, the website plays an important role. A few years back, we have seen the telecom revolution and now we can see the digital revolution. You will be surprised to know that 5.16 billion people are mobile users around the world out of 7.8 billion people worldwide and there are 1.2 billion websites exist on the world wide web (www) till January 2020. So you can analyze the competition and about future business strategies. Every business houses are developing its website and trying to enter worldwide but simply build a website is not enough. You need to promote your website and this process is called Search Engine Optimization (SEO).
SEO can be divided into two parts; On-page SEO and Off-page SEO. On-page SEO happens within the site and its major elements are your domain name, your contents, keywords, etc. Off-page SEO is about everything that doesn’t happen directly on your website. In this process, the action is taken from outside to generate traffic to your website. In simple words, this process tells search engines what others think about your site.
Here are the top 3 Important Off-page SEO Elements:
Link Building is just like mouth publicity. If someone refers to your website is link building. Links are translated as votes or applause to your website. Link building is the most popular and effective off-Page SEO technique. Links are an essential key to a good search engine presence. No matter how much do you have links from others; quality matters. Getting quality links has always been a great tactic if you’re serious about ranking. Links also include internal links within your website from one page to another. The main idea behind backlinks is to navigate users.
Social media is one of the best and powerful channels for businesses to interact with their customers. As I told you that 2/3 of the population are mobile users and Facebook, Twitter, Google+, and Instagram is very common so sharing your product or services is easy. Shares and likes are the social media magic tricks. Always share your fresh and engaging content regularly with your viewers and customers. This process can add new customers and subscribers which can help you a lot in your business. The more that people on social share your content, the greater its engagement rate, and the more chances of getting quality backlinks and referrals.
You can enroll your website in online directories that allow you to be visible on a variety of websites. These online directories also gather reviews from your customers. Directories typically index businesses by niche, location, or category so when a customer wants to locate a business that is relevant to their needs; an online directory can make it easy. Always remember to give the response to negative reviews and advice as this can inevitably affect your brand image and deter customers from your website. These kinds of online directories can also attract new customers.