The meta tags which are appeared in the HTML code of a web page are known as meta keywords. These meta keywords tell the search engines about the content of a web page. These meta keywords are different from the regular keywords because these keywords appear in the source code of the web page. While selecting the meta keywords of your website, you should be very careful. These keywords should reflect the content of your web page. In the past, meta keywords play a vital role in the ranking of a website. Nowadays, search engines are not giving enough importance to them. Anyhow, we can’t deny the importance of these meta keywords because without these meta keywords, search engines don’t get an idea about the content of your website. Here, we will discuss five types of meta keywords that you should use for your business website.
It is the first HTML element which tells the search engines what your web page is about. The title tag is also important from the visitor’s point of view. Its reason is that the title tag appears in the search results. Therefore, the title tag of your web page should be interesting and intriguing because this title tag can increase the CTR of your website. While creating the title tag of the web page, you should keep in mind some essential things. First, your title tag should not exceed from 60 characters. You should add some words like ‘How to’, ‘Best’ and ‘Tips’ etc. to make your title tag compelling. You should focus on the long-tail keywords in the title tag. Long-tail keyword means that your title tag should consist of more than four words. In the start of the title tag, you should include your targeted keyword or main keyword. On every page of your website, you should try to include the unique title tag.
It is also an essential HTML element because it sums up the content on your web page. The search engines show this meta description in the search results just below the title tag. Now, Google is not considering meta description as a ranking factor but like the title tag, the meta description can also increase the CTR of your website. Its reason is that with the help of meta description, you can provide a summary of the content of your web page. Google has also made an update about the meta description of the web page. Now, Google has decided that it will show only 160 characters. In the past, Google was showing 300 plus characters. Therefore, you should try to summarize your message in 160 characters only. While creating a meta description of your web page, you should also keep in mind some essential tips. You should not add duplicate meta descriptions. There should be clear CTA in your meta description. You should add your targeted keywords in the meta description. As we are discussing the business website, you can also add discount offers in the meta description. When you add discount offers in the meta description, you will make it compelling.
Alternative Text Tag:
Told by an assignment writing service that, we have to use images in the web posts to make these posts compelling and intriguing for the readers. After adding the images, most of the people don’t add alternative text tags in these images. As a result, search engines ignore their images. Its reason is that search engines can’t read images. When they can’t read images, they can’t get an idea either these images are relevant to the content or not. To tell the search engines that these images are relevant to the content of your web page, you should try to add alternative text tags. These alternative text tags should be relevant to your focused keywords. When you add alternative text tags in the images, search engines consider that you have added relevant visual content in your post. Moreover, these alternative text tags will also provide an idea about the content of the images to the search engines. As a result, search engines will also show these images in their search results.
Robots Meta Tag:
After uploading the web pages, to index, these web pages are also a real challenge for the website owners. The robots meta tag will provide a signal to the search engines either they have to index these web pages or not. With the help of robots meta tags, you can provide four types of information. First is known as ‘Follow’. If you enable it, Google will follow all the links in your web posts. Second is known as ‘Index’. If you enable it, Google will index the whole web page. The third is known as ‘No-Follow’. If you enable it, Google will not follow the web page and all the links that are present on this web page. Fourth is known as ‘No-Index’. If you enable it, you are providing a signal to the search engines that you don’t want to index your web pages. You can place these tags in the head section of your web page.
You can also use header tags in your web posts. These header tags provide an idea about the most important information in your web post. Google gives importance to those websites which are using header tags in their web pages than those websites which are writing the content in the form of a giant paragraph. Its reason is that if you are creating content in the form of a giant paragraph, your content will not be interesting for the audience. As a result, this will increase the bounce rate of your website. On the other hand, if you are using header tags, it means that you are dividing the content into different parts. This kind of content will be interesting for readers. As a result, users will try to spend more and more time on your website. You can use these header tags from H1 to H6. While using these header tags, you should also try to adjust your targeted keywords.